Amazon Takes On Apple iPad With New Kindle TV Ad

Pretty bold by Amazon to take on Apple’s iPad head-on with a new Kindle TV ad. In case you don’t already know, Amazon Kindle is an eReader, much like what Apple intended for the iPad to be, but a little bit less functional.

The ad, shown here, features a guy sitting poolside in a t-shirt and shorts struggling to read an e-book on a black LCD-screen device that looks an awful lot like an iPad.

Next to him, a gal in a bikini is enjoying reading on her Kindle, featuring an E Ink screen that looks so clear in the sun that she can even read with sunglasses on. She tells iPad guy she’s able to read in the sun because she’s got a Kindle, which cost less than her sunglasses.

While the Amazon Kindle is less functional than that of Apple’s iPad, the TV ad points out one rather major flaw for book reading on the iPad. — Glare — The iPad’s screen is significantly less readable in direct sunlight than Amazon’s Kindle eInk screen.

What do you guys prefer? Amazon’s fabulous eReader, Kindle or Apple’s very functional, iPad? Let us know in the comments below!